thin ice

Some Laugh, but Point is Well-Intentioned

CBS 58 has taken on a new direction in its news reporting, and the results are certainly creating a buzz. Instead of the old-fashioned “listen to me: don’t do this” form of news reporting, CBS 58 has rolled out a new era in reporting with “watch me: don’t do this.” Early critics of the technique have scoffed at the results—the loss of a $250,000 news van in Big Muskego Lake. However, every local news channel covered the story, and the point is well taken among people who enjoy driving their large, heavy vehicles on ice in the winter.

Instead of standing on the shore with her video camera, Susan Wronsky took it upon herself to prove just how thin the ice was in that area. While she now claims she just made a wrongsky turn and thought she was on a road (probably for insurance reasons), her cutting-edge journalism has led many SUV owners to reconsider their drives on frozen waters.

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